To achieve sustainable development it is important to balance three fundamental elements:
– environmental protection
– economic growth
– social inclusion
Within this framework, the Smart Garda Lake© project takes shape. The Project combines sustainability and technology by nurturing a true smart land vision.
For those who live and reside in the area, for those who visit occasionally or frequent it as an experiential and attentive tourist.
For those who hold the role of decision makers and are responsible for governance.
Breathe clean air, contain noise pollution, limiting CO2 emissions, or take advantage of smart parking solutions, rather than bike sharing services and, in the not too distant future, electric vehicle charging stations.
Have smart bills available that allow us to know real-time usage info.
These are only a few of the many possible innovations that a territory can adopt if it fosters a smart culture and funds resources for technological development.
Step by step, he sensitive and knowledgeable tourist is more appealed to choose every year the Lake Garda as a destination, Hinterland and Parks, and is increasingly careful (it is a growing trend) to the quality of the place they visit as well as the experiential offer and the Made in Italy trade mark that states it.
Sustainability becomes a competitive factor and leverage for a modern territorial marketing strategy.
Information – valuable resource – bounce on the network and in the network and touch down on each of our smartphones. Citizen or tourist alike. Glad to have the world always close at hand.
The benefits of this project lie in the perspective of enhancing a territory by virtue of its documented sustainability, that is, in view of indicators in line with Sustainable Development Goals set up by:
- – the United Nations
- – European Union and
- – the Italian National Institute of Statistics
- Therefore the main references are the measures of Equitable and Sustainable Wellbeing (BES), on which the Italian National Institute of Statistics is working on and the Sustainable Development Goals (SDGs) set up by the United Nations.
Similar indicators have also been stated by the World Tourism Organization and other international Authorities that wave a flag for sustainability. A realistic way to meet many information needs and account to their citizens about the quality of the territory in which they live, or may wish to live.